The Employee Engagement Blog

The Employee Engagement Blog

Gamification Could Be the Way You Motivate Disengaged Employees

Posted by Jon Belgrad, CrewHu Content Strategist on Jan 13, 2016 12:00:00 PM
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It’s high time we started making work fun again

Gamification is more than just a buzzword—it’s a proven tool that businesses are using to engage customers and employees. Built upon one of the most basic of human emotions, the fact that everyone likes to be rewarded, gamification is transforming disengaged workers into motivated and engaged ones for top companies all over the world. If you’re not familiar with it or you haven’t yet implemented an employee rewards program, this guide is for you.

Gold stars for grown ups!

Remember when you were a kid and your teacher rewarded you and your classmates for things like good behavior and 100% attendance? Gamification takes that exact principle and applies it to “grown-up” work scenarios and meaningful rewards. You’ve likely seen or even participated in it as a consumer, whether you’re racking up points with your favorite airline or earning stars every time you sip your latte from Starbucks. But now, you can implement your own rewards program for your team—a powerful, interactive and exciting program that will get them motivated to meet and exceed your business goals.

Are you up for the challenge?

The principle is simple, people like to be recognized and rewarded for their achievements—gamification allows you to do both and inspires friendly competition in the process. By applying game-like aspects to non-game activities (like work), gamification encourages employees to reach and exceed goals, to earn points, get rewards and to beat their competitors (e.g., co-workers, other departments). It motivates individuals to accomplish their personal goals, gets them excited and fosters interaction among the entire team.

Wanna play?

Transforming disengaged employees into motivated, engaged, peak performers is easy when you bring in an employee rewards program. Gamification takes regular tasks that your team is required to perform and turns them into game-like goals that, when achieved, earn them points. Making the everyday routine new, enticing, motivating and fun. An effective gamification platform should allow you to:

  • Set goals
  • Measure performance
  • Recognize top performers
  • Inspire friendly competition
  • Encourage interaction among the team
  • Provide consistent challenges
  • Allow for real-time feedback
  • Reward employees

Keep it fresh

Another important aspect of gamification is ensuring that it doesn’t become stale. Just like any other game, your employee engagement program needs to stay fresh, remain challenging and keep your team eager to play. To do this, be sure to implement new goals, new ways to earn points, different rewards and prizes, and fresh content. You can create challenges that change with each quarter, for example, or based on the season. Whatever is most applicable to your business.

Engage them with CrewHu

Using our platform, you can implement gamification and transform disengaged employees—or recharge the motivation of your team. CrewHu’s robust features allow you to set goals, measure performance, recognize and reward the leaders and get everyone involved using our social media style newsfeed. Your employees can also give each other accolades, keep track of who’s in the lead on challenges and connect with each other via the café.

There’s a reason that gamification has become so vastly popular and leading companies recognize the power of acknowledging and rewarding their teams. The benefits? Increased productivity, better retention, higher morale and higher job satisfaction. We can help you get started with a program that’s tailored to your company. Sign up for a free trial today!

Topics: Blog

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