How to Gamify Your Metrics (and Why You Should)

How to Gamify Your Metrics (and Why You Should)

Posted by Stephen Spiegel on Mar 11, 2021


Gamification can be used in conjunction with your strategy for tracking metrics. Are you monitoring the right numbers? How can you increase employee engagement with gamification?

Key takeaways

  • How are gamification and metrics connected?
  • 5 ways to gamify your metrics
    1. Implement contests
    2. Give rewards for goals met
    3. Reward top success drivers
    4. Track user engagement
    5. Start customer rewards
  • Using the right engagement platform

Gamification can help you increase employee satisfaction and, in turn, drive business growth. But gaming techniques also work in conjunction with your data collection and metrics tracking systems to help you understand the most important measures for each team and each business goal. In the end, engaging, gamified activities give you and employees both greater visibility into what success looks like. 

Is it possible to gamify your metrics? How is gamification related to business success? Let’s look at the basics of applying gaming techniques to metrics and five ways you can gamify your metrics now.

How are gamification and metrics connected?

Employee performance is a crucial driver of business performance. As such, improving productivity, satisfaction, and motivation within your teams should always be a top priority for any business. 

Incorporating gamification techniques into employee engagement initiatives helps you track important key performance indicators (KPIs) that give you visibility into each worker’s productivity data, team data, and other performance metrics that drive the business forward. 

Gamification helps you frame setting and reaching goals as a competition or fun activity that keeps employees engaged and allows them to see how they’re performing, both compared to their peers and in relation to your benchmarks. Everyone keeps an eye on the numbers while engaging in contests, points rewards programs, recognition initiatives, and more.

Top benefits of gamifying your metrics:

  • Keep better tabs on business KPIs
  • Make data collection more fun
  • Engage and motivate teams
  • Encourage team building
  • Increase employee appreciation
  • Identify areas of weakness
  • Track different KPIs for each team

Now that you know the benefits of gamifying your metrics, how do you do it?

5 ways to gamify your metrics

These five simple initiatives will help you incorporate gaming into metric tracking and increase engagement in the process.

  1. Implement contests

Contests are an extremely effective way to incorporate gamification into the workplace. Whatever team you’re working with, create a competition where employees who reach a certain threshold of sales or project completions wins the contest. 

These contests can be deployed to reach daily, weekly, monthly, quarterly, or annual goals. They encourage a sense of friendly competition, which helps individual employees stay focused, motivated, and excited about their job. When an employee wins, they feel a sense of accomplishment and are recognized for all the hard work they put into the task.

Contests keep everyone focused on important business metrics. When numbers are at the forefront of an activity, employees and managers alike have more visibility into what’s working and what isn’t to reach benchmarks and goals. These contests are thus a great way to combine gamification with KPI tracking.


  1. Give rewards for goals met

Similar to the competition approach, consider implementing a rewards system. One common example is to start a points system for teams where, when they reach a goal, they receive a certain number of points. When workers reach a points milestone, they receive a reward, whether a gift, bonus, or simply company recognition.

There may not be one clear “winner” in these scenarios is multiple employees may hit the same goals, but they are all rewarded, nonetheless. You can also showcase current standings on a leaderboard, which will keep workers motivated to get to the top of the list. 

An example of a points and rewards system could be within the customer service department. Every time a team member resolves a ticket, they receive 10 points. Workers who receive 100 points in a given week receive a gift card. 

For the company as a whole, these systems keep close tabs on how many tickets are being submitted and resolved, and thus help track and improve KPIs for each team involved.

  1. Reward top success drivers

Another example of linking gamification to metrics is through a rewards program that recognizes the top drivers of success for the business. Say a business leader creates a goal to make a certain number of sales during the quarter. Whoever brings in the most sales is recognized with a special parking space for a month or an extra paid vacation day. 

Not only does this form of gamification motivate the sales team to work harder during that quarter, it also helps leaders understand which employees are driving the most sales and thus the most revenue for the business. These are important metrics to track success and profit levels, and they can identify employees who may need additional training.

  1. Track user engagement

Tracking employee engagement metrics can give lots of insight into why productivity is increasing or decreasing. Gamification techniques provide visibility into engagement by monitoring previously identified KPIs for a worker or team. 

Using a gamification or recognition platform, you can track metrics like user logins, time spent on certain tasks, time spent in the platform, and similar numbers that show engagement and performance. This shows managers how individual workers are spending their time, and these metrics can be prioritized in conjunction with a reward or recognition system that gamifies desirable processes and tasks.

One example would be an onboarding and training game. Users will have differing levels of needs in a digital learning environment, and gamification offers flexibility for individual requirements. But managers can also monitor how long it takes for workers to complete these activities and record metrics to evaluate performance for further improvement.

  1. Start customer rewards

Many brands utilize customer rewards programs to increase engagement and loyalty. These programs are great examples of gamification. For example, each time a customer makes a purchase, they receive a number of points they can cash in when they’ve built up a certain amount in their rewards account. 

But these programs don’t just help increase customer satisfaction. They also help you track customer behavior and deliver important insight about what drives them to make a purchase. You can relate the program directly to how many customers have made repeat purchases and incorporate additional data gathering techniques like surveys to help assess the customer satisfaction rate (CSAT) before and after implementing the rewards program.

Using the right engagement platform

To take full advantage of gamification, these strategies will allow you to connect your business’s most important KPIs to your engagement initiatives. But also keep in mind that using a rewards and recognition platform like Crewhu will allow your efforts to be even more successful. 

Crewhu helps you create goal-based contests, collect feedback, and recognize and reward your employees to increase engagement and drive productivity. You can always track and monitor important business KPIs and more efficiently reach your goals. We also connect employee recognition with customer service management.

To learn more, schedule a demo with the Crewhu team today!

Topics: gamification techniques, gamification metrics, business KPIs

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