What is Competitive Benchmarking? An Insightful Guide for MSPs

What is Competitive Benchmarking? An Insightful Guide for MSPs

Posted by Stephen Spiegel on Jul 26, 2023


Discover how this powerful tool can help you evaluate your performance, strategies, and processes; improve your digital customer experience; and outpace your competition.

73.1.2 CWhat is competitive benchmarking? This question resonates with many business owners and leaders who are committed to staying ahead of their competition. In this post, we’ll investigate the intricacies of competitive benchmarking metrics and their relevance in today's dynamic market. We will explore different types of benchmarking and how to use them to evaluate your performance, strategies, and processes and identify areas for improvement. Let’s dive right in.

Understanding competitive benchmarking

In today’s quickly-evolving business environment, staying ahead of the competition requires a comprehensive understanding not only of your position in the marketplace but also of the strengths (and weaknesses) of your competitors. So if you’re aiming to drive your brand’s success, it’s crucial to understand the concept of competitive benchmarking. By assessing the performance of your business relative to others in your industry, competitive benchmarking can provide you with essential information that can guide informed decision-making.

In essence, competitive benchmarking involves comparing specific aspects of your business – such as product quality or customer service – with those of your direct competitors. It helps identify areas for improvement and opportunities for growth. With effective use of competitive benchmarks, businesses can set realistic goals and develop strategies that truly make an impact.

Types of competitive benchmarking

In the quest to improve efficiency and stay ahead in your industry, it’s essential to understand the three types of competitive benchmarking: performance, strategic, and process benchmarking.

Performance benchmarking: Focus on outcomes

This type of benchmarking analysis emphasizes comparing outcomes with competitors. By evaluating key metrics like net promoter score, you can gauge how well your brand performs against others. 

Strategic benchmarking: Monitor competitor strategies

The focus here lies in tracking competitor strategies. This involves analyzing their marketing campaigns or customer service approaches for insights into what works and what doesn't. 

Process benchmarking: comparisons for efficiency

This form aims at studying business models across industries to identify best practices that could be implemented within your organization for enhanced productivity. 

Effective competitive benchmarking

The success of your competitive benchmarking endeavors will largely depend on the quality of your preliminary research. This helps identify key competitors, understand their strategies, and find areas where you can gain an edge. Key areas to focus on during preliminary research include: 

  • Brand position: Understand how your brand is perceived in comparison to your competitors. This may ultimately help you craft a compelling brand positioning statement.
  • Digital presence: Evaluate your website’s performance and social media engagement compared to others in the industry. Tools like Google Analytics and Hootsuite can help you track your online presence and measure your traffic and engagement against your competition.
  • Sales performance: Analyze sales data for insights into market share and growth potential. And make sure you’re tracking the best sales metrics to get the best results.

As you conduct your research, remember to keep your objectives in mind. That will help you gather relevant data that will help you address your company’s weaknesses and make informed decisions about the future of your business.

Improving digital customer experience through competitive analysis

In the digital age, customer experience is paramount. AI can provide valuable comparative insights from competitive benchmarks, helping you tailor your content to better meet customer needs and stay ahead of competitors. By analyzing data from various sources, AI can help you identify gaps in your content and suggest ways to improve it.

According to Qualtrics, this type of investment in improving digital experiences can directly impact your bottom line. A focus on improving digital experiences not only boosts customer satisfaction but also significantly impacts profitability. It’s an advantageous situation for companies seeking to expand and stay sustainable. By providing a seamless digital experience, you can increase customer loyalty and retention, leading to increased revenue and profits.

Choosing the right partner for a successful benchmark exercise

Selecting an appropriate vendor is essential to guaranteeing success in benchmarking. One standout contender in this field is Sprinklr Insights. This platform offers zero-configuration self-service onboard facilities, making it user-friendly and efficient. 

Equipped with advanced tools like AI and machine learning algorithms, Sprinklr delivers accurate comparative analysis that aids in effective benchmarking exercises. It also provides comprehensive reports tailored to your specific needs, helping you make informed decisions and strategize effectively.

Of course, that’s just one example of the available resources on the market. Look for a system that meets your company’s unique needs and provides the specific analysis you’re looking for to make your benchmarking project a success.

Let Crewhu help

Benchmarking really is like spying on your competitors – but legal. With a little research and analysis, you can gain actionable insights into your competitors’ strengths and weaknesses and your company’s position relative to the rest of your industry. Armed with that information, you can make informed strategic decisions to scale your business and improve your bottom line.

Improving customer and employee satisfaction is a key part of any successful and sustainable growth strategy – and that’s where Crewhu comes in. Our unique gamification tools can help keep your staff engaged and your customers coming back for more. Book a demo today and discover how Crewhu can help you take your business to the next level.

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